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Received my early education at the Rifle Range Road (2) Primary School, Kuala Lumpur. Attended junior high school at Raja Abdullah Secondary School, Kuala Lumpur and high school at Technical Institute, Kuala Lumpur. Further study at Mara Institute of Technology (ITM), Shah Alam, Selangor and obtained Certificate in Town and Regional Planning and Diploma in Quantity Surveying. Continued study in Mara University of Technology (UiTM) and obtained Bachelor of Quantity Surveying (Honours). I am a skilled commercial manager with extensive background in-and thorough knowledge of- development, construction, maintenance and construction contracts. Also having knowledge and experience in project, facilities and property management. Experienced in developing and implementing competitive cost planning, project budgeting, cost controlling and development appraisal. Exceptional organizational, analytic and managerial skills. Career as Commercial Expert till now.

Monday 12 June 2023

Urgent and important: Critical Analysis

Urgent and important are two concepts commonly used to prioritize tasks and decisions in various areas of life, including personal and professional settings. The urgent and important matrix, popularized by Stephen Covey in his book "The 7 Habits of Highly Effective People," provides a framework for categorizing tasks based on their urgency and importance. Analyzing and understanding the distinction between urgent and important can help individuals and organizations allocate their time and resources more effectively.

1.            Urgent tasks: Urgency refers to the immediate demand or time sensitivity of a task. Urgent tasks require immediate attention and action because they have impending deadlines or immediate consequences if not addressed promptly. These tasks often arise unexpectedly and can be driven by external factors or emergencies.

Examples of urgent tasks include responding to urgent emails, attending to an unforeseen customer complaint, or meeting a critical deadline for a project.

2.            Important tasks: Importance refers to the significance and long-term impact of a task. Important tasks are those that contribute directly to achieving goals, fulfill long-term objectives, and align with core values and priorities. These tasks may not have immediate deadlines, but their completion is crucial for personal or organizational success.

Examples of important tasks include strategic planning, skill development, relationship building, and long-term goal setting.

Now, let's explore the four quadrants of the urgent and important matrix:

1.            Quadrant 1: Urgent and Important tasks: This quadrant consists of tasks that require immediate attention and also have significant long-term consequences. These tasks are both urgent and important, demanding immediate action. Failing to address tasks in this quadrant can lead to negative outcomes or missed opportunities.

Examples include addressing a critical customer complaint, resolving a system failure, or dealing with a personal or professional crisis.

2.            Quadrant 2: Important but not Urgent tasks: This quadrant represents tasks that are important for long-term success but do not have immediate deadlines or urgent consequences. Quadrant 2 tasks often involve proactive and preventive activities that contribute to personal growth, relationship building, and strategic planning.

Examples include setting goals, investing time in personal development, building relationships, and long-term project planning.

3.            Quadrant 3: Urgent but not Important tasks: Tasks in this quadrant are urgent and demand immediate attention, but they have limited or no long-term significance. They often arise from distractions, interruptions, or the urgent needs of others. These tasks tend to divert attention from important activities.

Examples include responding to non-essential emails, attending unnecessary meetings, or addressing other people's urgent but low-priority requests.

4.            Quadrant 4: Not Urgent and Not Important tasks: This quadrant includes tasks that have neither urgency nor importance. These tasks are time-wasters and do not contribute to personal or organizational goals. Engaging in Quadrant 4 activities can result in procrastination and decreased productivity.

Examples include mindless web browsing, excessive social media use, or engaging in irrelevant conversations.

Analyzing the urgent and important matrix helps individuals and organizations prioritize their tasks effectively. Ideally, emphasis should be placed on Quadrant 2 activities, as they contribute to long-term success and prevent tasks from becoming urgent crises (Quadrant 1). By minimizing Quadrant 3 and avoiding Quadrant 4 activities, individuals can optimize their time and achieve a better work-life balance.

It's important to regularly review and reassess the urgency and importance of tasks, as priorities may shift over time. By consciously evaluating and prioritizing tasks, individuals can make informed decisions and allocate their resources more effectively.

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